Our Approach
Technology, no matter how impressive the functionality, is useless if it is not solving a real problem. We succeed only if our customers succeed so our first step is always understanding their needs. From there, we work backwards to identify and build the technology that best solves them.
We will treat everyday as Day 1, constantly focused on the long-term. Almost always the hardest problems cannot be solved quickly. Many companies will not invest in product development if it does not yield easy and immediate profit. Not us. We care infinitely more about our customer's long-term success than our short-term performance.
Like many Foodservice companies, we view ourselves as partners, not suppliers, and know that if we help our customers succeed over time, our business results will follow.
Built by Experts
Sam Grote
Founder & cEO
Our Founder and Chief Executive Officer, Sam Grote, is an experienced technology investor and entrepreneur. He began his career at Global Endowment Management, a $10 billion investment firm, where he helped oversee their public equity portfolio.
Heesh Naim
Chief Technology Officer
Heesh has more than 20 years of experience as an engineering leader building technology systems and teams from scratch. He began his career at Motorola Solutions where he became their Lead Software Architect, advising senior leadership on technology strategy and managing a global team of 65+ engineers.
Chris Derossi
Technical Advisor
Chris has more than 30 years of experience building technology systems. Early in his career, he was the Chief Architect for MacOS at Apple where he was granted seven patents. After Apple, he was the Founder of CyberArts, a real-money gaming software company.
Sam Grote
Founder
Our Founder and Chief Executive Officer, Sam Grote, is an experienced technology investor and entrepreneur. He began his career at Global Endowment Management, a $10 billion investment firm, where he helped oversee their public equity portfolio.
Read Full BioChris Derossi
Technical Advisor
Chris has more than 30 years of experience building technology systems. Early in his career, he was the Chief Architect for MacOS at Apple where he was granted seven patents. After Apple, he was the Founder of CyberArts, a real-money gaming software company.
Read Full BioJames Murphy
Investor & mentor
James is a General Partner at Forum Ventures, a leading early-stage venture capital firm focused on enterprise software startups. Founded in 2014, Forum has invested and advised over 250 companies that have gone on to raise over $360 million of capital.
Read Full BioBacked By Experts
B Capital Group
B Capital Group is a multi-stage global investment firm that invests in companies transforming large traditional industries. They leverage a global team of seasoned experts and have a strategic partnership with Boston Consulting Group (BCG).
He then was a founding member of a technology-focused hedge fund that he helped grow from $25 million of assets to $350 million. Most recently, he was a Director at TriMark USA, the leading FES distributor in the U.S., where he built technology applications used by over 100 sales, estimators, and executives across the Company.
Forum Ventures
Forum Ventures is a leading early-stage venture capital firm focused on enterprise software startups. Founded in 2014, Forum has invested and advised over 250 companies that have gone on to raise over $360 million of capital.
He then was a founding member of a technology-focused hedge fund that he helped grow from $25 million of assets to $350 million. Most recently, he was a Director at TriMark USA, the leading FES distributor in the U.S., where he built technology applications used by over 100 sales, estimators, and executives across the Company.
Sam Grote
Founder
Our Founder and Chief Executive Officer, Sam Grote, is an experienced technology investor and entrepreneur. He began his career at Global Endowment Management, a $10 billion investment firm, where he helped oversee their public equity portfolio.
Read Full BioChris Derossi
Technical Advisor
Chris has more than 30 years of experience building technology systems. Early in his career, he was the Chief Architect for MacOS at Apple where he was granted seven patents. After Apple, he was the Founder of CyberArts, a real-money gaming software company.
Read Full BioJames Murphy
Investor & mentor
James is a General Partner at Forum Ventures, a leading early-stage venture capital firm focused on enterprise software startups. Founded in 2014, Forum has invested and advised over 250 companies that have gone on to raise over $360 million of capital.
Read Full Bio